My name is Andy Archer and I am a Front End Web Designer currently living in Watford UK. I have over 5+ years experience working in the eCommerce sector with Gorgeous Shop. Initially working with Zen Cart, but more recently with Magento.
Magento is by far one of my prefered platforms for theming, because it's templating structure with it's mixture of XML layout and .phtml files make themeing so easy. If you need a custom layout for a specific product or category Magento makes it so simple to add Custom XML to a specific page allowing you to change and adapt specific page templates.
I love making interfaces for the web especially for eCommerce. I enjoy testing variations of layouts to find out which variation converts best. We all have preconceived ideas of what works, and we may well be right, but unless you test you will never know. It's strangely satisfying watching 2 designs go to head to head and discovering which layout, colour, or call to action works best.
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